Ecommerce Web Design Australia
Creating a successful eCommerce website design needs research, planning, and strategy. Here is a checklist that you must go through before you set up an eCommerce platform in order to ensure your eCommerce store thrives.
The first and most essential step is to find out what you want to sell. Whether it is a product or service? Or you want to sell a range of products. Deciding on the genre is crucial for both setting up your eCommerce store as well as making it a success.
The second step would be to create a business model. First, you need to decide whether you want to manufacture the product/products ourself or you would import them from somewhere else. Second, you might want to figure out which of your products/services will have the highest margin. Would you offer extra services such as express shipping, warranty or money-back guarantee? In short, you need to figure out even the smallest of details of your eCommerce business by knowing it inside-out. This will also ensure that you can work around these points to form strategies.
As with any other business model, an eCommerce store requires knowing your target audience thoroughly. Start with who your target audience is. You can find out your target market from online tools with the help of Keywords. Once your target market is finalized, you need to find out what exactly your target audience needs. What are the [problems they are facing with already available products/services in your niche? Based on these problems, you might want to create a product/service that offers them a solution. This is how you would differentiate your eCommerce store from your competitors.
After you know your target audience, their requirements and have come up with a solutin0-based product/service, you would want to decide the name of your store along with the name of your company. It is advisable to go rough the essential legal procedures to ensure that you and your company can avoid noxious lawsuits in future. Likewise, you would need a merchant bank account that would entirely be dedicated to your eCommerce store.
Set The Store Policies In-Place
Do The Setup
You will have to do the complete setup of your eCommerce store. This would start with choosing a domain name and secure, reliable and fast hosting for your website. Select a domain name that is easy to spell and quick to remember. Also, keep in mind the identity of the brand you wish to create. Your domain name should reflect that as well. Strange or hard-to-spell domain names don’t do too well, so it’s better to avoid them.
Next, you would want to decide a phone policy, select a place to keep your inventory, choose whether you would do drop-shipping or not and if yes, then how. Set Up a bank account and merchant account for all the commercial and business-related transactions. Choose a pricing model keeping in mind your competition and your competitive advantage.REQUEST FREE QUOTE
Website Design & Pre-sales
Once done with the setup and policies, you need to move forward with your website design. A professional and credible website is definitely going to stand out with your web visitors. Thus, ensure that your website looks pretty as well as credible. Likewise, the flow of your website and the sitemap is also an important aspect that you should consider. Make sure you include highlights such as free shipping and warranty to make the customer buy your products/services.
Choose a content management system that is both easy and intuitive as well as efficient. You need to be able to make any change required on your eCommerce website frequently and easily. The best Content Management System (CMS) is WordPress that offers several benefits along with being fast, reliable and intuitive.
Display your products by writing engaging product descriptions. However, only fancy words won’t be enough, you would need to incorporate SEO best-practices while describing your products. Your web visitors need to be able to get to your product page prior to making any call to action. SEO optimised product descriptions would ensure that more people reach your product page/website. Likewise, an SSL certificate is an essential part of your website. It is a security certificate that makes your website appear more secure and thus increases its credibility.
You would need a robust and effective marketing campaign to reach out to your prospective customers. Combining various streams of digital marketing such as PPC, Blog Marketing, Email Marketing, SEO, and Internet Marketing. Make sure you deploy Data Analytic tools to drive insights that would, in turn, help you market your products in the best possible manner. Analytics also helps you to gain insights into the aspects of your marketing campaign that you need to change.
Why Choose Digital Forest eCommerce?
We at digital Forest have been creating eCommerce websites for a wide variety of clients for over 10 years. Thus, you can be sure to give your dream project in the right hands with the right kind of expertise. That said, we have created hundreds of eCommerce websites for small businesses all over Australia.
A widely used and trusted website platform is WordPress. Woocommerce is a WordPress eCommerce arm. This makes Woocommerce the most preferable and worthy eCommerce platform across the globe. We at Digital Forest use Woocommerce extensively to ensure you get only the best.
Ease Of Operation
eCommerce is a serious business, both for you and your audiences. Thus, we make sure that the eCommerce website is both robust to sustain a huge amount of traffic and easy and intuitive enough for you to use it efficiently. The content management system along with the backend functionalities are also resilient.
An eCommerce store requires non-stop, fast and unending support and we understand this fact. Thus, we offer continuous support even after the website has been delivered. This ensures that you can serve your clients without worrying about any kind of technical issue.
Unlike conventional stores, an eCommerce store can scale up quite quickly. Thus, you need to be prepared with a content management system and an eCommerce store that is highly scalable, so that you and your store can grow with your audience to serve them as efficiently as possible.
Search Engine Optimisation is crucial for any eCommerce website. We deploy Woocommerce and WordPress platforms and their codes are absolutely clean. Likewise, the Content Management System has all the essential utilities you might require for SEO to rank your eCommerce pages.
Ecommerce Website Design FAQs
Website that enables the process of selling and buying of services and goods online via some kind of digital or online transaction is known as an eCommerce website. Such websites usually deploy online payment solutions to facilitate digital transactions. For instance, WooCommerce, Google Wallet or Paypal.
Web hosting package specifically made to fulfill the needs of an eCommerce website is known as an eCommerce web hosting. Ecommerce websites have certain requirements that include but are not limited to guaranteed uptime, the ability to load quickly and secure hosting.
There are several ready-to-integrate online payment solutions that you can deploy. For instance, WordPress users have the option of installing WooCommerce – an eCommerce plugin – on their website. However, it is advisable to get your eCommerce website developed by a professional eCommerce developer or agency to make your website faster, more reliable and secure.
The complexity, scale and the specific requirements of the project determine the cost of any eCommerce website. Usually, an eCommerce website is costlier than regular websites due to extra work than its regular counterpart. For small businesses, the cost of an eCommerce website may start from $5,000 and reach up to $100,000 for large scale businesses and projects. As a rule of thumb, the more customization that you need and the complex your requirements are, the more expensive your eCommerce website becomes.
Website that is secure, robust and fast is excellent as an eCommerce website. A visitor must be able to surf and buy products or services easily and intuitively on an eCommerce store. This also includes ease of payment and checking out. Likewise, a website that looks professional and trustworthy will appeal to the users more and they may feel that they can trust the website – which is quite essential.
Third party online payment solution that enables eCommerce store owners to sell services or goods via their website is an eCommerce solution. Some of the widely trusted eCommerce solutions are Shopify, Magento, and WooCommerce.
Combination of the best content management system – WordPress and an exceptional eCommerce plugin – WooCommerce is the best eCommerce website platform you can get. When used in conjunction, both the systems give you a truly robust, agile, intuitive, fast and scalable eCommerce store. The combination of these two is sure to offer you whatever you would need to keep your eCommerce store the way you need to.
There are lots of content management systems, online payment solutions, and plugins that offer a wide range of utilities and secure gateways for you to set up your eCommerce store. WordPress, for instance, offers Woocommerce, an eCommerce platform that is both easy to use and widely trusted. It is also relatively easy to set up. However, an eCommerce store requires robust technical features and fine-tuning that can only be offered by professionals or an eCommerce developing agency.